Michigan State Signs Exclusive Retail Apparel Partnership
with Unrivaled Teamwear
Unrivaled Teamwear, the world’s largest supplier of collegiate fan apparel, has exclusive rights to Michigan State fanwear in the mass retail channel.
LENEXA, KS (May 1, 2025) – Unrivaled Teamwear and Michigan State today announced an exclusive apparel rights partnership in the mass retail channel. The partnership officially begins January 1, 2026.
Unrivaled Teamwear includes brands such as Champion, Gear for Sports, Comfort Wash and Rivalry Threads in the company’s collegiate apparel program. The company is a leader in licensed sports apparel bringing an expertise in apparel design, best-in-class manufacturing capabilities and long-time relationships with retailers while prioritizing corporate social responsibility.
"We are thrilled to reestablish a multi-year strategic partnership with Michigan State," said John Fryer, President of Unrivaled Teamwear. “Our team is excited to collaborate with Michigan State on growing the Spartan brand in the mass retail market.”
Michigan State joins the University of Michigan, Clemson, Florida State, Penn State and more than two dozen other schools that have exclusive mass retail partnerships with Unrivaled Teamwear.
“We are pleased to enter into this exclusive apparel agreement with Unrivaled Teamwear, a company recognized for its longstanding commitment to quality and innovation,” said Erika Austin, Director of University Trademarks and Licensing. “This collaboration marks a significant step in expanding our presence and product offerings in the mass retail channel, and we look forward to delivering exceptional value and style to a broader consumer base through this opportunity.”
The partnership with Unrivaled Teamwear follows a detailed analysis of the Michigan State trademark licensing program and a competitive proposal process completed in conjunction with the university’s exclusive licensing agent, CLC. In addition to these exclusive programs, Michigan State will continue its partnership with Nike as the provider of performance products and specific fan merchandise.