University of Maryland Signs New Exclusive Primary Apparel
Partnership with Unrivaled Teamwear
Unrivaled Teamwear, the world’s largest supplier of collegiate fan apparel, has exclusive rights to design, manufacture and distribute University of Maryland fanwear across all retail channels.
LENEXA, KS (May 21, 2025) – Unrivaled Teamwear and the University of Maryland today announced a multiyear primary apparel partnership for exclusive rights across all retail channels. Unrivaled Teamwear will serve as the university’s primary licensee for fanwear through 2034.
The agreement includes collaborative retail activations around key games and events, special apparel program releases and educational opportunities for current Maryland students.
Unrivaled Teamwear will bring Terps fans brands such as Under Armour, the official sideline partner of Maryland Athletics, as well as Champion, Gear for Sports, Comfort Wash and Rivalry Threads in the company’s collegiate apparel program.
“I appreciate the trust Maryland has in our team to expand our strategic partnership from an exclusive mass retail partnership to a full primary apparel partnership across all retail channels,” said John Fryer, President of Unrivaled Teamwear. “It’s a testament to the work we’ve already done together to build the Terps brand at retail and the vision for where we want to take it in the future.”
In addition to Maryland, more than a dozen leading universities have primary apparel partnerships with Unrivaled Teamwear including the University of Texas, The Ohio State University, the University of Cincinnati and the University of Georgia. More than 30 top-tier schools also have exclusive, mass-retail channel agreements with the apparel company, including the University of Michigan, Clemson University and Penn State.
The partnership with Unrivaled Teamwear was completed in conjunction with the university’s exclusive licensing agent, CLC.