Nebraska Enters New Exclusive Retail Apparel Partnership
with Unrivaled Teamwear
Unrivaled Teamwear, the world’s largest supplier of collegiate fan apparel, has signed a new exclusive rights agreement to sell Nebraska fanwear in the mass retail channel.
LENEXA, KS (June 4, 2025) – Unrivaled Teamwear announced today a new strategic partnership with Nebraska for the exclusive rights to sell Huskers apparel in the mass retail channel. The new partnership officially begins January 1, 2026.
Unrivaled Teamwear brings fans brands such as Champion, Gear for Sports, Comfort Wash and Rivalry Threads in the company’s collegiate apparel program. The company is a leader in licensed sports apparel bringing expertise in apparel design, best-in-class manufacturing capabilities and long-time relationships with retailers while prioritizing corporate social responsibility.
“I’m ecstatic to welcome Nebraska as a new strategic partner,” said John Fryer, President of Unrivaled Teamwear. “Our brands combined with Husker fans’ legendary passion for their university will be an incredible combination. We can’t wait to get started!”
Nebraska joins the University of Michigan, Clemson, Florida State, Penn State and more than two dozen other schools that have exclusive mass retail partnerships with Unrivaled Teamwear.
“We are excited to partner with Unrivaled Teamwear to elevate the availability and visibility of Nebraska fanwear across the country,” said Lonna Henrichs, the Assistant AD for licensing and branding. “Unrivaled’s strong retail relationships and commitment to quality align perfectly with our brand, and we look forward to providing our fans with even more ways to show their Husker pride.”
The partnership with Unrivaled Teamwear follows a detailed analysis of the Nebraska trademark licensing program and a competitive proposal process completed in conjunction with the university’s exclusive licensing agent, CLC.